Purple Cow - Seth Godin

***
Good book, can however be summarized easily. Seek out the innovators and early adaptors and market to them... market by being extra ordinary (more than just very good, or maybe not even "very good" just different or unique) and go after the nitch market.

The Return of the Prodigal Son - Henri Nouwen

****
After years of hearing his quotes from John Hanneman I buckled down and read this oft suggested book. It was surprisingly approachable after all the fanfare and I really enjoyed the transparency of Henri Nouwen. I must admit in a world chock full of hackney Christian "insights" it was a delightfully fresh look at one of Christ's most famous parables. I especially liked the last few chapters... his thoughts on forgiveness have really convicted me.